from idea to screen
I've worked across development, casting and production. My experience in both social content and factual entertainment has shaped how I think about story, platform, and audience at every stage.
social media producer - feel good formula /
high performance
I worked on the launch of Feel Good Formula, a new wellness podcast hosted by Zara McDermott and Dr Emily Prpa, developing the social approach and creating short-form content across Instagram, TikTok and Facebook.
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My role covered editorial planning, identifying social-first hooks, developing tailored content calendars, copywriting, publishing and performance analysis.​
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I also worked with guests, presenters and commercial partners on collaborative content and the show's launch partnership with Boots UK.
social media producer - on the mend /
high performance
For On The Mend, hosted by Matt Willis, I produced social-first content focused on mental health, addiction, recovery and personal transformation, turning long-form podcast conversations into engaging standalone stories for Instagram, TikTok and Facebook.
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I worked across the full social workflow, from identifying honest and impactful moments and editing clips to writing copy, publishing and community engagement.
I was involved in production on shoot days, filming on set and capturing additional social-first content alongside the main podcast recordings.
I also coordinated guest collaborations and social promotion to extend the reach of each episode and help connect audiences with conversations around mental health and recovery.
digital & casting producer - mentorn media / bbc three
I worked on Things Not to Say from development through to production, helping rework an award-winning format into a digital-first series for YouTube and iPlayer. I was involved in shaping the format, refining the structure and tone to feel more contributor-led, while keeping the storytelling simple and platform-native.
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After commission, I worked across casting and production, leading outreach, liaising with contributors and shaping stories through pre-interviews and filming.
The focus throughout was on creating honest, engaging conversations that could resonate with a Gen-Z digital audience.
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producer - future studios / youtube
I produced some of Truly’s most-watched short documentaries and reality series across YouTube, Snapchat and Facebook, helping the channel grow to 10M+ subscribers.
From Hooked On The Look and Love Don’t Judge to Transformed and Dating Different, I developed and shaped character-driven stories that reached global audiences.
My role spanned casting, story producing, contributor care and second-camera operation.
digital producer - landscape artist of the year
I produced digital content for two seasons of Sky Arts’ flagship competition, capturing behind-the-scenes stories, artist interviews and heat highlights.
From Hampton Court Palace to the Lake District, I helped translate the atmosphere of iconic locations into engaging short-form content that extended the programme’s reach beyond broadcast.
there's more
digital producer -state opening of parliament '24
For the BBC’s coverage of the State Opening of Parliament 2024, I created social media pieces around one of Britain’s most symbolic civic ceremonies.
Working in fast-moving conditions, I produced timely and accessible stories that brought the pageantry and tradition of the event to a wider audience.
